ALL ABOUT PERSONAL BRANDING
Personal Branding
> Personal Branding was not that important or I should say was not discovered as a great skill between LONG BACK - 2016. But now, when 2020 is gonna begin, it is a highly effective and a great skill. Earlier entrepreneurs were known by the corporate brand but now they have their personal brand through which they interact with their audience and customers/consumers without the help of any middleman.
But what the hell is PERSONAL BRANDING?
> Personal Branding is a practice in which you treat yourself as a brand and work on a digital/online space. Sometimes offline. All needed is branding, branding and branding.
How can you promote yourself as a brand online?
> Post valuable content related to your niche on online platforms.
Now what the hell is NICHE?
> Niche is any topic of this world of which you are an expert and in which you are interested.
How to find your niche?
> Trying new things and find what you love. Once you have found your interest, practice it and try to become the expert of that particular field of interest.
Can you listen to other successful people's strategies and niche and try to become the expert of their niche?
> Always remember that somebody's strategies won't work for everyone. You have to play the games your way. Try to work on the niche you love. Remember that it's not about what you like, it's about what you love.
Are websites important?
> Not really. Website is just one of the wall of the house of personal branding. But still, if you wanna have one you can go to the web and search 'HOW TO BUILD A WEBSITE' and you will find amazing tutorials. Now... if you want to have it for free, there are many companies that offer free website building and hosting. Thinking that what is HOSTING? I will clear it right now. Web development has two elements: DOMAIN & HOSTING
Domain: The unique name for URL of a website. Example:- google.com, amazon.in
Hosting: Think that internet is a building that has many rooms. You want to get a room to start a business. So, this way of getting space on the internet to start a website is known as getting hosted for hosting.
Is writing BLOGS important?
> It totally depends on you that how you write. If you are a good writer, you should try blogging. Now, let me tell you that blogs are the KING sometimes. Let me tell you how.
Have you been to places where internet is not much strong? Have you been to places where there is a lot of noise that makes it impossible to listen? You must have visited this kind of places. Where there is slow internet connection, all that loads up are texts. This makes a person read a blog even if they don't want to. Where there is a lot of noise, people prefer reading much more than listening.
Are there any categories of social media platforms that you need to know?
> Yes, there are. There are two types of social media platforms: ORGANIC & PAID (INORGANIC)
Organic: The platforms in which a public post gets discovered easily without any paid promotion.
Paid: the platforms in which a public post needs paid promotion to get discovered easily.
Is posting valuable content important?
> Of Course. people want to become a famous social media personality, they want to get known, but they forget that their audience look for valuable content in the feed.
How much content should you post in a day?
> It totally depends on you but all you need is to be consistent and everything will be SUPER FINE.
In which format should you post content?
> You should try every format and check which one suits you the best. This doesn't mean that you should stop trying other platforms once you find which one suits you. This means that you should post more in the format you you love.
This is all that I wanted to say to make you prepared for making 2020 your best year of PERSONAL BRANDING.
I wish you GODSPEED…
Om Srivastava
@theomsrivastava
Get to the original file:
